Showing posts with label ecommerce website solutions. Show all posts
Showing posts with label ecommerce website solutions. Show all posts

Thursday, 30 March 2017

Ecommerce Website Development in Thane | Mumbai - Infiyug Technologies

Infiyug Technologies is here to help you increase profits and grow your online storefront. We speak e-commerce website development in Thane | Mumbai, we do not believe in the concept of one –size fits all, but we do believe in niche-specific solutions for ecommerce website development in Thane | Mumbai.
 

Turn Your Shopping Carts into Effective Selling Tools

 
Infiyug Technologies provides the facility for the shoppers to get the information about the product prices in their local currency. This facility helps you to get the details with price update. People belongs to the different countries can purchase products from ecommerce website.
 

Why choose Infiyug Technologies for Ecommerce Websites Development in Thane | Mumbai?

1. Platform Independent
Our ecommerce website development in Thane | Mumbai enable you to reach out to your customers wherever they are – Desktop, Tablet or Mobile, at the same time ensuring consistency in Customer Shopping Experience. Leveraging our experience in design and development of B2C and B2B ecommerce websites development company in Thane | Mumbai, we help client in identifying features that suits their requirement
 
2. Scalable
We understand that whether you offer 10 or 1,000 products today, you plan to grow your range of offerings and inventory in the future. Our solutions are scalable and robust enough to manage growing product and user base without any additional investment.
 
3. Integration
Architecture and backend of our websites are designed in such a way that they are easy to integrate with various applications. Seamless flow of information reduces effort of your team in managing multiple portals and increases operational efficiency. We have expertise in integrating your website with – ERP, CRM, Accounting Management Application, Inventory Management System, and Point of Sales (POS) Applications
 
4. Intelligent Search
Surveys have proved that ‘Site Search’ is the key feature that plays a vital role in the conversion on an ecommerce website development in Thane | Mumbai. We offer various add-ons (predictives, synonyms, etc.) that offer relevant results, aimed to enhance shopping experience and increase conversions.
 
5. Content Management System (CMS)
We recommend the best e-commerce engine depending on client’s requirement that is robust, scalable, and customizable. Our Team of UI Designers, Information Architects, Developers, Testers and Project Manager ensure that your website has the perfect blend of usability and functionality.
 
6. Online Payment
With experience of integrating various payment gateways in more than 50 web and mobile portals, we are equipped to offer diverse features, hassle-free transactions in your ecommerce portals. The smooth payment transaction is necessary to increase customer satisfaction.

Tuesday, 31 January 2017

16 COMPONENTS OF A KILLER BRAND STRATEGY


Some see a brand as merely a logo and a tagline. At Infiyug Technologies, we know it’s much more. That’s why our brand strategies are far-reaching. And why we cull insights and beliefs from your team, the consumer and the market, and weave those insights into a strategy and three-year roadmap that will integrate with and help drive the strategic plan of the organization.
We’ve been creating brands for some of the greatest companies. During that time, our approach has identified 16 key components that every brand strategy should include:
1. Competitive Analysis – Who are your key competitors, what can you learn from them and what will it take to outperform them? Differentiation is crucial for your brand to stand out in a crowded marketplace.
2. Why? – What is the fundamental purpose behind your business that inspires everyone in the organization to do what they do — and love doing it?
3. Brand Architecture – How does your brand fit into a larger brand portfolio? How will it evolve over time? How does your brand support your approach to product development?
4. Creative Elements – Everything you need to put your brand into action (e.g., logo, palette, typography, imagery etc.).
5. Position – What is the fundamental idea that you own in the consumer’s mind?
6. Promise – What is the value that you promise to deliver to the consumer?
7. Reasons to Believe – Why will your target market believe your promise?
8. Market Opportunity – There is no substitute for the power of research to uncover game-changing opportunities for your business.
9. Consumer Insights – What does the consumer desire and how will you uniquely fulfill that desire?
10. Key Messages – What is your unique brand story, and what stories does it allow you to tell to your brand audiences?
11. Character – What is your backbone made of? What’s negotiable and what is not?
12. Personality – How do you present yourself? Do you have a sense of humor or are you honest to a fault? Are you a sport coat and jeans kind of brand, or an Armani suit?
13. Three-Year Road Map – Brands don’t hatch fully grown. They are more like gardens that take tending over time. A 3-year roadmap will keep you on track.
14. Barriers to Success – A killer brand strategy is not for the timid. Change is always hard. Your strategy needs to have an approach to anticipate and overcome obstacles.
15. Customer Profiles – Your customer needs to be vivid in the minds of your marketing team. Customer profiles based on real people will enable you to bring value and serve their needs.
16. Brand Expressions – How does your brand come to life across the broad spectrum of media?